EDO, a startup that uses consumer behavioral data from search engines and shopping sites to measure effectiveness of TV ads, raises $12M in Series A funding (Todd Spangler/Variety)

Todd Spangler / Variety:
EDO, a startup that uses consumer behavioral data from search engines and shopping sites to measure effectiveness of TV ads, raises $12M in Series A funding  —  EDO, co-founded by actor and entrepreneur Edward Norton, has banked $12 million in Series A funding to fuel its buildout …

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