Twitter announces new content deals with Univision, The Wall Street Journal and others
Twitter is unveiling a number of new content deals and renewals tonight at its NewFronts event for digital advertisers. It’s only been two years since Twitter first joined the NewFronts . At the time, coverage suggested that executives saw the company’s video strategy as a crucial part of turning things around, but since then, the spotlight has moved on to other things (like rethinking the fundamental social dynamics of the service ). And yet the company is still making video deals, with 13 of them being unveiled tonight. That’s a lot of announcements, though considerably less than the 30 revealed at last year’s event . The company notes that it has already announced a number of partnerships this year, including one with the NBA . “When you collaborate with the top publishers in the world, you can develop incredibly innovative ways to elevate premium content and bring new dimensions to the conversations that are already happening on Twitter,” said Twitter Global VP and H...