YouTube says it will end full-day masthead ad reservations in 2021, to give "advertisers more budget flexibility", says change is not connected to the election (CNBC)
CNBC:
YouTube says it will end full-day masthead ad reservations in 2021, to give “advertisers more budget flexibility”, says change is not connected to the election — - YouTube will discontinue full-day reservations for its masthead ads beginning in 2021.
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