Hotels are still tripping over themselves to offer free goodies to fake influencers

Brands and businesses everywhere are starting to adopt new forms of advertising that involve partnering with so-called “influencers” on social media. But how willing are they to vet the actual accounts on whom they spend hundreds of dollars? Apparently not much — even when the account in question is an obvious fake. Mediakix, a company that has made multiple dummy accounts on Instagram, emailed several hotels and restaurants, asking if they’d be willing to offer free stuff in exchange for a post. None of them apparently caught onto the account being a fake. How obvious is obvious? Mediakix’s “wanderingggirl” account,…

This story continues at The Next Web

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