Sources: X has held preliminary talks with Amazon to make ads available via Amazon's ad-buying software, and PubMatic, seeking to attract more small advertisers (Wall Street Journal)

Wall Street Journal:
Sources: X has held preliminary talks with Amazon to make ads available via Amazon's ad-buying software, and PubMatic, seeking to attract more small advertisers  —  Social-media platform has had preliminary talks with Amazon to sell ads through e-commerce giant's ad-buying software



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