Closing the de minimis exemption cuts Big Tech ad revenue; Temu cut US digital ad spending by an estimated 31% and Shein by 19% in the two weeks from March 31 (New York Times)

New York Times:
Closing the de minimis exemption cuts Big Tech ad revenue; Temu cut US digital ad spending by an estimated 31% and Shein by 19% in the two weeks from March 31  —  For Meta, Alphabet and other platforms, the elimination of the tariff exemption for inexpensive goods is already cutting into advertising revenue.

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