As Amazon-run private label brands grow to roughly 100 with $25B in expected revenue over the next four years, potential antitrust concerns could arise (Julie Creswell/New York Times)

Julie Creswell / New York Times:
As Amazon-run private label brands grow to roughly 100 with $25B in expected revenue over the next four years, potential antitrust concerns could arise  —  It started with a simple battery.  —  Around 2009, Amazon quietly entered the private label business by offering a handful of items under a new brand called AmazonBasics.

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