Wilson is like Longreads for podcasts

Meet Wilson, a new iPhone app that plans to change the way you discover and listen to podcasts. The company describes the app as a podcast magazine. It has the same vibe as Longreads, the curated selection of longform articles.

With its minimalistic design and opinionated typography, Wilson looks like no other podcasting app. On an iPhone X, the black background looks perfectly black thanks to the OLED display. It feels like an intimate experience.

Every week, the team selects a handful of podcast episodes all tied together by the same topic. Those topics can be the Supreme Court, the LGBTQ community, loneliness, dads, the World Cup…

Each issue has a cover art and a short description. And the team also tells you why each specific podcast episode is interesting. In other words, Wilson isn’t just an audio experience. You can listen to episodes in the app or open them in Apple Podcasts.

Navigating in the app is all based on swipes. You can scroll through past editions by swiping left and right. You can open an edition by swiping up, and go back to the list by swiping down. This feels much more natural than putting buttons everywhere.

Wilson also feels like tuning in to the radio. Podcasts are great because they let you learn everything there’s to learn about any interest you can have. But it also narrows your interests in a way. Podcast apps are too focused on top lists and “you might also like” recommendations.

Gone are the days when you would switch on the radio and listen to a few people talk about something you didn’t know you cared about. Human editors can change that. That’s why Wilson can be a nice addition to your podcasting routine.

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