Apple’s move to shake up the newspaper industry offers little upside

Apple is making a play at the publishing business. In March, the company acquired Texture, a subscription-based magazine reader that charges a flat fee to read all the included content you’d like. Texture already features some of The who’s-who in publishing, including National Geographic, People, Wired, and The New Yorker. Now, it’s trying to woo traditional newspapers like The New York Times, according to a report byRecode. Have we learned nothing from Facebook Instant Articles? Instant Articles was a grand experiment in which publishers ceded control to Facebook in exchange for added reach. Allowing the world’s largest social network to…

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