Apple's newly unveiled products start at higher price points, with the 2018 Macbook Air 128GB model starting 20% higher, continuing Apple's push into higher ASP (Ben Lovejoy/9to5Mac)
Apple's newly unveiled products start at higher price points, with the 2018 Macbook Air 128GB model starting 20% higher, continuing Apple's push into higher ASP — When Apple launched the iPhone X, it did more than just change the design language of the iPhone: it also offered a whole new pricing level.
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