How Amazon is opening tiny stores, adding local language descriptors, and accepting cash payments to target the 800M people living outside India's big cities (Eric Bellman/Wall Street Journal)
How Amazon is opening tiny stores, adding local language descriptors, and accepting cash payments to target the 800M people living outside India's big cities — The retailer is targeting hundreds of millions of new online shoppers in India's countryside by adding Hindi and videos …
from Techmeme http://bit.ly/2rZdY9E
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