How Cambridge Analytica leveraged fashion to sway undecided voters

Few could have guessed that the type of jeans they bought, or the music they listen to while buying them, would serve as a clue to their stance on women’s reproductive rights, or immigration. Yet, in 2016, this is just the type of data Cambridge Analytica poured over in attempting to sway undecided voters. Christopher Wylie, the whistleblower who brought the Cambridge Analytica scandal to light, revealed today, at a British fashion conference, that preferences in clothing and music are leading indicators of political interest. The data, he admitted, was analyzed and used to create complex profiles of the American…

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