The last resort of failing tech companies is UX design – it won’t save them

Facebook is using billboards to demonstrate their commitment to fighting fake news. Uber is running TV spots to illustrate the company’s commitment to doing good. Once considered disruptors, digital companies are now using the same strategies oil and tobacco companies used back in the ’90s to project the illusion of an optimistic future — while their design teams are still tied to aggressive, revenue-driven, short-term metrics. Tech companies have often been on the wrong side of the conversation for the past few years, by creating tools and systems that support unhealthy business practices in the pursuit of growth. For decades, we have been…

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