Want to score press coverage for your startup? Deliver value to journalists first

If you’re working on any sort of promotion, whether as a PR person or simply trying to get the word out about your own company, you’ll need to understand journalists. Rebecca Grant who was a journalist at VentureBeat for a number years wrote a blog post describing how she felt at her job: I thought this was a perfect way to describe how dysfunctional PR has become. Everyone is obsessed with “Lights over Broadway PR” — i.e. getting featured on TNW, TechCrunch, VentureBeat, NYTimes, WSJ, etc. The trouble is that while you want to have your name in “lights over…

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