Toy brands increasingly develop packaging and prepare surprises so that toy unboxing, popular among kids on YouTube, will look good on camera (Chavie Lieber/Vox)

studypoint 12:34 Techmeme

Chavie Lieber / Vox:
Toy brands increasingly develop packaging and prepare surprises so that toy unboxing, popular among kids on YouTube, will look good on camera — Kids are obsessed with YouTube unboxing videos. The toy industry is taking notice. — New York City's Javits Center is a big, boring building that hosts big, boring conferences.

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