Publicis to buy US digital marketing company Epsilon, which collects consumer data like payments, location, and web activity, for a net purchase price of $3.95B (Angelina Rascouet/Bloomberg)
Publicis to buy US digital marketing company Epsilon, which collects consumer data like payments, location, and web activity, for a net purchase price of $3.95B — - Ad group makes biggest purchase yet in consumer-data bet — Traditional marketing firms are fighting new rivals online
from Techmeme http://bit.ly/2Ue0eDS
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