Inside Netflix's aggressive Oscars campaign that's spending an estimated $100M+ mainly to promote two films, while other studios usually spend $5M-$20M per film (Wall Street Journal)
Wall Street Journal:
Inside Netflix's aggressive Oscars campaign that's spending an estimated $100M+ mainly to promote two films, while other studios usually spend $5M-$20M per film — With lavish parties, huge billboards, and screenings around the world, awards campaigning may never be the same
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